Princess Eugenie and her husband Jack Brooksbank announced on 4 May via Instagram and an official Buckingham Palace statement that they are expecting their third child together. Days later, images published by entertainment outlets on 18 May showed Jack leaving a Dior store on Bond Street in London.
With his hand in his pocket and a rucksack on his back, he appeared stony-faced in photographs later circulated online. This contrasted with the beaming smile he had given onlookers just hours earlier during a date night in Notting Hill with his pregnant wife ahead of the announcement.