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Fortune
Fortune
Sheryl Estrada

Why pricing is now a top strategic priority for CFOs

(Credit: Getty Images)

Good morning. Trade policy uncertainty, competitive pressures, and supply chain disruptions are pushing chief financial officers to rethink how they set prices.

Deloitte’s latest North American CFO Signals survey finds that 95% of finance chiefs have adjusted their pricing strategies in the past six months, and 86% expect pricing to play an even greater role in financial performance over the next year.

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