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Grocery Coupon Guide
Grocery Coupon Guide
Shay Huntley

Why Poor Shoppers Pay More for Food Than Millionaires

There is a cruel irony in our modern food system. The shoppers with the least amount of money often end up paying the most for their food. This “poverty premium” is not a choice; it is a systemic problem. It is caused by several economic and logistical barriers. These barriers prevent low-income households from accessing the same deals and the same low prices that are available to their wealthier neighbors. This creates a cycle that is very difficult to break.

Image source: shutterstock.com

The Lack of Access to Bulk-Buying

A wealthy shopper can go to a warehouse club like Costco. They can spend $500 to stock up on a six-month supply of rice and paper towels. This gives them a much lower cost per unit. A low-income shopper, on the other hand, does not have the “luxury of cash flow.” They cannot afford the high, upfront cost of buying in bulk. They are forced to buy a small, individual roll of paper towels at a convenience store. This small item has a much higher price per unit.

The Problem of “Food Deserts”

Many low-income neighborhoods are “food deserts.” This means that they do not have a large, full-service supermarket within a reasonable distance. The only places to buy food are often a local convenience store or a small corner market. These stores have a limited selection of fresh, healthy food. They also charge a much higher price for their products. This forces the residents of that neighborhood to pay more for a lower quality of food.

The High Cost of Transportation

If you live in a food desert, your only option for a better price is to travel to a cheaper supermarket in another neighborhood. This presents a new set of costs. If you do not own a car, you have to pay for a bus fare or a ride-sharing service. This can add a significant, fixed cost to your shopping trip. This cost can easily wipe out any of the savings that you would have gained from the cheaper prices at that store.

The Inability to “Comparison Shop”

A wealthy shopper has the time and the mobility to “comparison shop.” They can visit two or three different stores to find the absolute best price on every item on their list. A low-income shopper, who is reliant on public transportation and who may be working multiple jobs, does not have this luxury of time. They are forced to buy everything they need from a single, local, and often more expensive store.

The “Digital Divide” in Couponing

The world of couponing has moved almost entirely online. The best deals are now found on digital apps and on websites. A low-income household, especially one with elderly members, may not have reliable access to a smartphone or to a home internet connection. This “digital divide” locks them out of the best, modern, money-saving tools. It forces them to rely on the less valuable paper coupons of the past.

The High Price of Poverty

The “poverty premium” on food is a clear and a very unfair systemic problem. It shows that it is expensive to be poor. The very people who need to save the most money are the ones who are blocked by the most barriers. This system traps low-income households in a cycle of high prices and limited options. It makes it that much harder for them to achieve financial stability.

Do you think there is a “poverty premium” on food in your community? What do you think is the best way to solve the problem of food deserts? Let us know your thoughts!

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The post Why Poor Shoppers Pay More for Food Than Millionaires appeared first on Grocery Coupon Guide.

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