Tickets for Peter Kay's UK tour go on general sale tomorrow (Saturday November 12) in what's expected to be a sell-out gig. But as fans prepare to join the online queue the promised £35 tickets have already 'sold out'.
Everyone's talking about Peter Kay's, be it Car Share, Pheonix Nights or the sheer demand to get tickets to one of his live shows. For the first time in more than a decade Peter Kay will perform nine shows at Manchester's AO Arena between December 2022 and December 1, 2023.
The pre-sale sold out yesterday within hours of the two-day window and demand is only expected to get bigger in the general sale. Tickets can be bought from 10am on Ticketmaster and SeeTickets but the prices could be a lot higher than originally suggested.
READ MORE: Peter Kay ticket prices confirmed as sell out shows expected
During the O2 Priority and Three pre-sale prices were confirmed to start at £35 and reach up to £135 for the most expensive ticket option. This was in line with Peter's statement at keeping prices low enough for all fans to afford. In his tour annoucement he said: "And with the cost of living at an all-time high, ticket prices are starting from £35. The same price they were on my previous tour in 2010."
But as sales get underway the prices are being pushed up. The majority of UK ticket sites are now using a 'demand based pricing system', similar to that of hotels which sees prices rise depending on the popularity.
Ticketmaster is one of many that use a similar system to airlines and hotels but fans are often left paying a lot more for tickets. Ticketmaster's 'dynamic pricing' could be used on the Peter Kay ticket sale, meaning some fans could be paying triple the amount in peak times compared to a lucky few who get on first to buy.
This means despite a starting price being laid out by Peter Kay himself, Ticketmaster and sites who use the same system do not have to honour the £35 starting price as the queue reaches its peak. There is no way for fans to avoid the hike in prices with demand, as by the time the queue dies down tickets will have sold out.
Fans trying to buy tickets in other 'high-demand' arena tours, including Harry Styles, Pink and Coldplay, have all been hit with the demand based system that sees the prices rise astronomically above the original confirmed prices.
When the sale first started for Coldplay's 'Music of The Sphere's' arena tour back in August seated tickets were originally listed to start at around £30 (for high-up stall seating) but as demand increased and more dates were added similar seats went for £148.50 and rising. Re-sale seated tickets for this event on Ticketmaster went for as much as £503.04 each.
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