
A viral cake trend that once boosted small businesses has now turned into a potential threat to their survival as a major retailer joins in. Bakers across social media are criticising Walmart for mass-producing vintage heart cakes at a fraction of the cost of homemade versions, claiming it undercuts their businesses and devalues their craft. The controversy has ignited debate over the balance between affordability and supporting independent bakers, leaving customers torn between choosing a budget-friendly treat or backing local businesses.