Why Patagonia is the most reputable company in the U.S.

Vincent Stanley, director of philosophy at Patagonia (Credit: Lauren Justice—Bloomberg/Getty Images)

With much media attention on the COP28 meeting underway in the UAE this week, it seems like an appropriate time to delve into what makes one of the world’s most environmentally minded companies successful: Patagonia.

Patagonia is one of the most trusted brands in the world. The company ranked first in an Axios-Harris poll on the 100 most reputable U.S. companies earlier this year, marking the clothing company’s return to the top spot after dropping to third in 2022.