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Fortune
Fortune
Jeff John Roberts

Why NFTs are on the cusp of something big

(Credit: Gabby Jones—Bloomberg/Getty Images)

Spotify is using NFTs to curate playlists, a liquidator is selling NFTs to recover losses at a bankrupt hedge fund, and a new NFT marketplace called Blur has come out of nowhere to take the crown of longtime top dog OpenSea. All of this occurred in the last week or so.

I could go on—including on how big-time gaming execs are raising big sums for NFT-based video games—but I think you get the point. Far from disappearing as a fad, as many predicted, non-fungible tokens are becoming more ubiquitous than ever. As Axios noted in a smart newsletter last week, "When headlines declare death, it pays to check the data."

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