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The Guardian - AU
The Guardian - AU
National
Sarah Martin

Why News Corp’s realestate.com.au can put fees ‘up and up and up’, according to ex-CEO

Simon Baker REA News Corp REA Group Guardian Australia
Former REA Group chief executive Simon Baker wearing headphones
Former REA Group chief executive Simon Baker says advertising fees had increased substantially since realestate.com.au was first established. Composite: Online Marketplace

A former chief executive of the News Corp-controlled realestate.com.au says the company views real estate agents as its “outsourced sales force”, outlining how home sellers have been targeted with ever-rising advertising costs.

Simon Baker, who was chief executive of REA Group from 2001 to 2008 and now works as a consultant in the property tech industry, says the “vendor-paid” advertising market operating in Australian real estate is rare globally.

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