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What Hi-Fi?
What Hi-Fi?
Technology
Tom Parsons

Why must we buy a TV with a fancy sound system to get the best picture quality?

Panasonic Z95A OLED TV photographed on a stand at CES 2024.

I recently wrote a vaguely ranting piece about how it’s a bit frustrating that every TV has to have a tuner, speakers and smart platform that many of us will never use. Last week’s Panasonic launch reminded me of a related bugbear – the fact that a brand’s most advanced picture quality is usually tied to a fancy sound system and/or design.

Panasonic is far from the only example of this, but it is the most obvious one to my mind, and not just because it’s the most recent. As it did last year, for 2024 the brand is offering just one model with cutting-edge MLA OLED technology, and that model – the Z95A – also features a really chunky and visually obvious Dolby Atmos system.

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