Scott Morrison’s election strategy was clear at the end of last year. As borders were opened up and restrictions eased, Morrison argued the Coalition would be winding back the big government measures that were necessary during the pandemic.
The Coalition would be relying instead on so-called “can-do capitalism” to build the economy and improve standards of living.
It was a post-pandemic form of neoliberal, free market populism. It aimed to attack Labor big government on the left while also countering Clive Palmer’s critique of big government attacks on freedom from the right.