It was in 2022, when Americans were reeling from the news that the supreme court had overturned Roe v Wade, that Jen Barnett got a firsthand glimpse of just how viable her new business could be.
Days before the court ruling, she had launched a website aimed at Americans looking to move abroad. As confusion and consternation set in over what the ruling meant for US women, Barnett watched traffic to her website steadily tick upward. “We had this huge spike.”
