Walk into a major supermarket or drugstore this season, and you might notice a new addition to the entryway: a sleek, touchscreen kiosk dedicated entirely to coupons. In an era where everyone seemingly has a smartphone, the installation of physical coupon stations seems like a step backward. However, retailers are doubling down on this “phygital” (physical plus digital) technology for a very specific strategic reason. These kiosks are bridging the digital divide, capturing the cash-paying demographic, and driving in-store engagement in a way that mobile apps have failed to do.
