Women nowadays no longer consider lingerie as a bare necessity, but rather more as a fashion statement. And why shouldn’t they? After all, when you wake up, your lingerie is what sets your tone and mood for the day, isn’t it? Thus, it’s a no-brainer that all women, irrespective of their age, size, shape or background, deserve to have access to quality initimatewear that can make them feel positive, comfortable and confident throughout the day.
However, the unfortunate reality today as we see it is that in India, the entire supply chain for women’s lingerie or intimatewear is highly male dominated. No wonder, this has led to a variety of shortcomings in terms of quality, product style and/or innovation. As a matter of fact, Indian women as of date hardly have only handful number of options when it comes to plus size lingerie. So much so that at times it may seem to be impossible to find right piece of intimatewear that supports your body in the right way!
