Why more and more men are shouting about their Botox habit

I came out of the womb and I said to the doctor – ‘give me some Botox!’”

Fred*, 63, is not shy about his love of Botox – or “brotox”, as the practice of men getting the procedure has been colloquially dubbed. While the above sentiment is (one hopes) a gross exaggeration, he has been turning back the clock on facial wrinkles since the late Nineties, when he was in his mid-thirties.