It took only seconds for the livestream to turn deadly. César Gastélum was livestreaming with two friends when two helmeted individuals approached on a motorcycle and opened fire. The influencer was shot in the head during the livestream, according to reports.
Gastélum had built an audience of more than 600,000 TikTok followers. His killing was the latest in a string of violent deaths involving social media personalities and content creators in Mexico, particularly in Sinaloa.
