When Rachel Lowery yells, “Give me my damn shoes!” over the phone, her frustration isn’t pointed at me or a thief trying to steal her latest sneaker purchase. She’s annoyed at the irony of guys on her social media timeline flexing that they got a pair of shoes intended to be a women’s exclusive, one that not even Lowery and her friends could get.
“Women’s exclusive” footwear doesn’t just apply to high heels anymore – men have taken over that world, too. In terms of sneakers, it doesn’t mean what you think it does either. While brands like Nike and Adidas may create shoes designed for women, it doesn’t guarantee that only the ladies are able to buy them. Male sneakerheads don’t care how brands decide to label a pair — if they can wear it, or resell it, they’re going to go for it.
