Is your new year’s resolution all about scaling back your social media habit? The Duchess of Sussex, it seems, will be taking the opposite approach in 2025. On 1 January, Meghan unveiled a brand new Instagram account, complete with a straightforward but somehow slightly grandiose mononymic username, @meghan. And in doing so, she appeared to inaugurate the next stage in her post-royal career. Welcome to Meghan Markle’s influencer era, which will see the Duchess taking us behind the scenes of her Montecito life, not just on social media but also with a glossy Netflix show that will “reimagine the genre of lifestyle programming”.
Her debut post, on her first personal account in six years, was a brief, ever-so-casual video clip, which we can probably assume was workshopped by a whole load of social media experts throughout the last quarter of 2024 (an Instagram launch is no trivial matter). It shows Meghan with her luxuriant hair flowing, clad in a loose white shirt and light jeans. She jogs barefoot towards the sea with all the joie de vivre of a quirky romcom heroine in an uplifting montage sequence, but stops short of the water. Then she bends down to write “2025” in the sand with her finger, a moment of perfectly rehearsed spontaneity; she grins, before jogging off once more.
