The menu items for under $3 didn’t do the trick. Even the comparatively popular $4 breakfast deal that included a Sausage McMuffin wasn’t enough.
McDonald’s CEO Chris Kempczinski has been trying to persuade customers squeezed by inflation or tempted away by competitors’ burgers and chicken sandwiches to return to the Golden Arches. But so far, the company’s barrage of new meal deals and aggressive marketing to promote them have come up short.
