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Fortune
Fortune
Fortune Editors

Why Malcolm Gladwell decided it was time for 'Revenge'

(Credit: Courtesy of Pushkin Industries)

On this episode of Fortune’s Leadership Next podcast, host Diane Brady talks to author Malcolm Gladwell, who recently published Revenge of the Tipping Point, a follow-up to his bestselling book from 2000, The Tipping Point. Gladwell is also the co-founder of audio production company Pushkin Industries. Their conversation includes a discussion of the new book's themes, including Gladwell's belief that a community's "overstory" or "shared set of norms ... [is] unbelievably powerful in shaping the behavior of those within the community," and why the seed for Revenge started with the opioid crisis.

Listen to the episode or read the transcript below.

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