When LVMH inked an estimated $1 billion deal with Formula One late last year, it marked a turning point for the luxury company’s involvement in sports.
F1 is the most elite motorsport, with 24 races worldwide. LVMH’s 10-year collaboration involves three of its brands participating in the events, including Tag Heuer replacing Rolex as the official timekeeper and bespoke Louis Vuitton trophy trunks being gifted to winners.
