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Creative Bloq
Creative Bloq
Technology
Joseph Foley

Why logo designer Milton Glaser loved New York

Milton Glaser MG New York
I love NY poster designed by Milton Glaser

The famous I heart NY logo is in the news this week after city authorities revealed a new adaptation of the design – 'we heart NY' to the general dismay of all fans of the original logo. While the sentiment may be in the right place, the design is not. 

Part of a campaign to promote the city post-Covid-19, the new New York logo, has been ridiculed for its emoji-like shadow and strange arrangement. Someone on Twitter even suggested that Milton Glaser, the designer of the original I love New York logo, must be "kerning in his grave". 

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