Modern-day sport is as much about the off-field goings-on as it is about the on-field action. What happens behind the scenes keeps fans glued, sustaining the sport even when it’s not being played.
A popular instance of this phenomenon is the transfer day deadline in European football. The palace intrigue that surrounds where a player might go and for how much fills up social media and animates gatherings, with passionate fans getting their managerial hats on.
