For decades, the front pages of newspapers have documented iconic campaign moments. Now, many think that the internet (particularly social media platforms) is where an election is won or lost. Some have even dubbed this year’s general election the “TikTok election”.
It is true that the nature of campaigning has changed, and newspaper and broadcaster reach has waned. But legacy media brands still drive much of the political conversation around elections and beyond, though analysing their continuing reach and influence is complicated.
