In the digital age, we assume that the smartphone app holds the key to the best savings. However, loyal shoppers at Kroger and its affiliate stores are discovering that the mailbox, not the phone, is currently the source of the highest-value discounts. While the retailer has pushed hard for digital adoption, their “Best Customer” paper mailers have quietly become the most lucrative tool for saving money. These personalized booklets, sent via postal mail, offer aggressive discounts that often beat the digital coupons available to the general public.
