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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Mike D. Sykes, II

Why Ja Morant’s new Ja 1 signature shoe is Nike’s most important basketball sneaker in 2023

Listen. Ja Morant might not be fine in the West after a 40-point drubbing by the Lakers, but he’s certainly fine in the sneaker game.

The one thing he does have on LeBron James now is that he might have the most important signature shoe with Nike. Don’t leave just yet! I promise I’m not trolling.

Yes, LeBron James’ signature sneaker is Nike’s most popular model. And we know what we’re getting out of it. But Ja Morant’s shoe is the one that Nike absolutely needs to hit right now.

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