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TechRadar
TechRadar
Mark Wilson

Why is Twitter now X? Elon Musk's rebrand explained and where X is going next

X Elon Musk Twitter Inc. United States WeChat X Corp Amazon eToro Future Semafor
Two smartphones on a grey background showing the X app

Twitter's famous blue bird is dead; on July 23, Elon Musk decided to rebrand the social network simply as X, and we're frankly still getting used to it.

But why, exactly, is your Twitter app now a mysterious, confusing X? What other changes (or catastrophic blunders) does Elon Musk have in the pipeline? And what metaphorical rugs will be pulled from beneath our feet next?

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