A mass of hot pink emerges violently amid the green foliage, palm trees and shrubbery. Located in Malibu, the oceanfront Barbie DreamHouse created by Airbnb is the latest in a series of global marketing stunts to promote Greta Gerwig’s new film Barbie, the first live-action adventure movie about the iconic Mattel doll.
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The Conversation
Lifestyle
Joana Jacob Ramalho, Lecturer (Teaching), Faculty of Arts & Humanities, UCL
Why is the Barbie DreamHouse so creepy? An expert in the uncanny explains
Barbie
Airbnb
Greta Gerwig
Dreamhouse
Mattel
Katie Spencer
Sarah Greenwood
Malibu
Architectural Digest
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