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Joana Jacob Ramalho, Lecturer (Teaching), Faculty of Arts & Humanities, UCL

Why is the Barbie DreamHouse so creepy? An expert in the uncanny explains

A mass of hot pink emerges violently amid the green foliage, palm trees and shrubbery. Located in Malibu, the oceanfront Barbie DreamHouse created by Airbnb is the latest in a series of global marketing stunts to promote Greta Gerwig’s new film Barbie, the first live-action adventure movie about the iconic Mattel doll.

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