Over recent weeks, the slogan “ditch the witch” has been featured alongside AI-generated photos of Victorian premier Jacinta Allan. She’s depicted in a dusty and distressed witch’s hat, a fake wart on her chin, on billboards and trucks around Melbourne in the lead up to the state election this November.
Instead of critiquing her policies or governance, the campaign attacked her gender. The brothel owner who partly funded the campaign says the slogan is not sexist.
