Mic is a millennials-focused news website. In its decade of existence, it has endured pivot after pivot: first prioritizing progressive policy coverage, then expanding into lifestyle and culture coverage, and ultimately focusing on video content for social media optimization. After Facebook stopped rewarding Upworthy-style emotional manipulation and canceled a deal with the company in 2018, Mic cratered, laying off most of its staff.
But the site still exists; it has not yet "pivoted to dust." The current iteration is clearly trying to recapture some of its former glory by punching above its own weight and has thus found an unsurprising target: Fox News. Mic writer Rafi Schwartz recently lambasted Fox hosts Greg Gutfeld and Katherine Timpf for condoning the recreational use of ayahuasca after Green Bay Packers quarterback Aaron Rodgers admitted to using—and loving—the drug. Schwartz found it odd that Fox News was suddenly "on board with ayahuasca" and implied that the hosts were only approving of it for Rodgers, a "Trump-leaning himbo" as Schwartz describes him (misspelling his name in the process).
