During this offseason, something calling itself the IndyCar Drivers Association sent a letter to five very senior members of Penske Entertainment, asking for IndyCar to step up its marketing. It was, by most accounts, an ill-conceived and ill-constructed missive from a loose band of drivers, and apparently it went down like a cup of cold vomit with those at the top.
At the very least, it came across as a wholly unnecessary effort to point out the obvious – that IndyCar deserves to be more popular – and seemed to pay little heed to the fact that there are people working long hours trying to improve the situation. Those who expressly wished to not have their name associated with the letter included veterans and relative newbies. The reason for their reluctance was a belief that it would have been far more constructive to collate the drivers’ ideas, present them to Penske Entertainment and then commit to helping transform the marketing concepts into reality.
