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The Hindu
The Hindu
Lifestyle
Meghna Majumdar, Prabalika M Borah

Why India’s celebrity chefs are stepping away from the restaurant setup

Chef Manu Chandra’s Single Thread Catering offers bespoke catering for private events

This monsoon, popular pastry chef Pooja Dhingra is working to combine two of her favourite things: chai and hot chocolate. A Le15 chai spice hot chocolate mix is in the works, says the Mumbai chef, and will be the latest offering on her website, which ships across the country.

When the pandemic and its many lockdowns forced Dhingra to close down the popular South Mumbai branch of her cafe in 2020, she quickly shifted focus on the booming online space. Le15 Patisserie’s online operations means that she can provide cake mixes, her signature macarons and more — to multiple cities, beyond Mumbai. She explains the “several factors that made us decide to take on multi-city delivery. Scaling FMCG across India was an easier option since we could control production and quality by producing everything under one roof. Setting up standalone stores in separate cities would be more capital intensive, require a higher operational setup, and would take much longer to execute.”

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