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Marie Claire
Marie Claire
Lifestyle
Bernicia Boateng

Why I Set Out to Rewrite the Rules of Luxury Hair for Black Women

Bernicia Boateng / enoléh.

I’ve been working in beauty for over fifteen years, but my relationship with hair, confidence and self-expression started long before that. Long before call times, red carpets or brand meetings. It started at home, watching my mother raise three dark-skinned Black girls to be unapologetically confident, expressive and proud of who they were.

Beauty, in our household, was never about shrinking or conforming. It was about choice. About agency. About knowing that you deserved to feel good in your body, your skin and your hair on your own terms. That belief has shaped every chapter of my career and over the years, working with women across different backgrounds, identities and stages of life, I realised that beauty at its best is a tool for empowerment. It can be armour. It can be joy, It can be a quiet reclaiming of self. This is what ultimately led me to create enoléh, a luxury hair extensions and wig brand that makes the hair-buying process effortless while delivering premium-quality hair that enhances every look.

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