Like it or not, AI is here for the foreseeable future. And it feels like every day that we get a new story of a big brand using it for creative ventures. Nike is the latest company to come under scrutiny for one its latest campaigns, which advertises a Travis Scott x Nike collab with a rich visual world referencing Charlie and the Chocolate Factory.
The creative director Jak Bannon has announced on X that they generated over 5,000 images on Midjourney to aid the pre-production stage. You can see how the generated images match up with the final spot below.
