Whether you're an avid or casual social media user, there's a high chance that you've come across those oversized blob-like characters on your journey through the World Wide Web. This inoffensive illustrative style, often referred to as 'Corporate Memphis', has quickly become the quintessential art style for any brand wishing to appear modern and playful, but in recent years it's fallen out of favour for its formulaic and uninspired design.
The flat 2D illustrations often feature humanoid characters with exaggerated ligaments and minuscule heads, drawn in a basic geometric style. It's an adaptable and transferable design trend that's invaded tech marketing, migrating to the wider world of advertising, regarded as a sort of cheat code to a relatable and fun brand image.
