Since becoming CEO in early 2022, Hasbro CEO Chris Cocks' biggest move has involved radically shrinking the business to better reset it for growth. How? By focusing on what it does best: making toys and games.
Last year, Hasbro sold its eOne television and movie business to Lionsgate for about $500 million, a steep drop from the $4 billion that Hasbro paid only four years earlier. For Hasbro, best known for brands like Play-Doh, Monopoly, and My Little Pony, the original rationale for the deal was to evolve into a media contender, combining the indie studio's film and TV unit with its own.
