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Benzinga
Benzinga
Business
Priya Nigam

Why Google Should Continue Focusing On Search Even Amid Rise Of GenAI

Google Search Alphabet Nasdaq Truist Securities Youssef Squali
Google Deal Faces Scrutiny

Alphabet Inc's (NASDAQ:GOOGL) Google dominates commercial queries, while AI search accounts for only around 1% of total referral traffic and an immaterial percentage of conversions, according to Truist Securities.

The Alphabet Analyst: Analyst Youssef Squali maintained a Buy rating, while raising the price target from $225 to $285.

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