When Liverpool chairman Tom Werner acknowledged Fenway Sports Group were "exploring" the sale of the club he also pointedly noted "there's no urgency" - but the timing of their willingness to sell up is significant.
The Reds ownership engaged Morgan Stanley and Goldman Sachs several months ago with a view to seeking further investment but have recently pivoted to include expressions of interest for a full takeover, with a sales deck produced for any interested parties.
The revelation that one of world football's biggest clubs, the fourth most valuable at £3.6bn according to a Forbes estimate, will have generated huge interest for prospective bidders, mainly from the North American and MENA regions.