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Evening Standard
Evening Standard
Lifestyle
Rose Beer

Why French girl beauty still has a hold on us

Actress and singer Jane Birkin (PA) - (PA Archive)

French girl beauty has been analysed for years - countless magazine articles, Pintrest moodboards, TikTok breakdowns, French Pharmacy shopping edits and endless product launches promising to deliver the famous Parisian glow. Yet despite this enthusiastic, almost constant dissection, decoding and exposure, it somehow remains just as desirable as ever.

The appeal is democratic too. From high-street buys to high fashion-catwalks, everyone seems game. I for one have spent hours in backstage catwalk areas from New York to Paris, London and Milan, listening to the world’s best makeup artist talk editors though fashion show beauty looks for the biggest designers - and season after season the French girl beauty references reemerge - the allure constant.

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