What makes it unique is that it is being promoted by Liberty Media and F1 and not by a local third party. The city and the casinos that own the land are partners, but the commercial rights holder is taking the big risks and stands to win or lose depending on how the weekend pans out.
F1's role as a promoter is a fascinating development for the series and one that established race organisers elsewhere are watching with interest at a time when there is a queue of potential new hosts waiting to join the party.
