Everyone is talking about "Bruno."
"We Don't Talk About Bruno," the Latin pop earworm from the soundtrack to "Encanto," is a surprise smash on the pop charts, where it was No. 4 on last week's Billboard Hot 100 tally. That makes it the highest-charting track from a Disney animated movie in more than 25 years, topping even "Frozen's" inescapable "Let It Go," which peaked at No. 5 in 2014 (and tangentially gave us this wickedly bizarre John Travolta moment, which will never not be funny).
"Bruno" has now tied the chart position of Elton John's "Can You Feel the Love Tonight" (from "The Lion King") and Vanessa Williams' less memorable "Colors of the Wind" (from "Pocahontas"), and only one Disney song has climbed higher on the Hot 100: Peabo Bryson and Regina Belle's "A Whole New World," which reached No. 1 back in 1993. And if Adele's "Easy on Me" would just back off for a second — it has spent nine non-consecutive weeks at No. 1, which is plenty — "Bruno" might climb its way to No. 1, ensuring even more people will talk about him.