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The Economic Times
The Economic Times
Business

Why every business owner in India needs to understand AI, even without a tech background

Artificial intelligence is no longer a technology conversation reserved for engineers and IT teams. For Indian business owners, it is increasingly becoming a business conversation, one that touches productivity, customer acquisition, decision-making, costs and growth. The important part is this: business owners do not need to become AI experts or learn to code. They need to become AI-literate, enough to understand where the technology can create value, where it cannot and how to make smarter decisions around it.

As AI moves from experimentation into everyday business operations, that distinction could determine which companies simply use AI tools and which companies build an AI-enabled advantage.

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