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TechRadar
TechRadar
Charles Bass

Why emerging tech needs a new breed of distributor

A graphical representation of a global network.

The current distribution model is broken.

The channel is flooded with innovation: AI, automation, infrastructure, security. Everywhere you turn, another vendor is promising the future. But most of them won’t make it. Not because their tech isn’t good, but because the legacy route-to-market isn’t built to support them.

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