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Fortune
Fortune
Phil Wahba

Why Edelman's CEO doesn't use the word 'diversity'

(Credit: Jared Soares for Fortune)

Today's chief executives are getting pulled into the most contentious social debates while trying to prevent their companies from becoming flashpoints in the culture war du jour. 

This spring, Disney, Target, and Bud Light found themselves the targets of orchestrated campaigns to punish companies that support LGBTQ rights. No company seems safe: Chick-fil-A, long known for socially conservative values, is facing boycott threats for hiring a diversity executive.

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