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The Independent UK
The Independent UK
National
Liseberth Guillaume

Pungent subway smell is replaced by delightful fragrance in first-ever ‘aroma ad’

Bath Body Works Grand Central
A poster reading ‘Notice a new scent?’ Is displayed at Grand Central Terminal, Wednesday, Nov. 19, 2025, in New York. (AP Photo/Yuki Iwamura) - (Copyright 2025 The Associated Press. All rights reserved.)

New York City's bustling subway system typically assaults commuters with a pungent blend of industrial and bodily odors but not one station this festive season.

Now a section of Grand Central station is offering a distinctly different experience: the air is filled with the scent of vanilla and fresh pine.

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