During the 2022 European Championship, The Football Association’s (FA) @England account tweeted about the women’s team 80% less than the dedicated @Lionesses account did. According to my research, the FA appears to be reserving it’s much more widely followed @England account for the men’s team – this questions the FA’s perception of the women’s team and its significance.
In my research, published in May, I undertook a comprehensive analysis of the FA’s use of social media during the England men’s and women’s respective 2020 and 2022 European Championship campaigns.
