Yesterday, Meta finally launched its much-touted Twitter competitor, Threads. But you didn't need us to tell you that – the thing has been all over the news and enjoyed over 30M signups in the first 24 hours. Early indicators suggest Threads is a hit – but is social media now reaching peak blandness?
Twitter seems to have existed in a state of constant chaos since Elon Musk took over, with the platform infested with bugs and bad decisions. This has left the door open for a bunch of Twitter rivals to attempt to usurp the hellsite, with Threads perhaps the most likely to succeed. But do they all need to look exactly the same?
