Netflix’s Apple Cider Vinegar has renewed interest in Belle Gibson’s infamous wellness scam, reminding us how vulnerable we can be to deception. While Gibson’s scheme eventually collapsed, her story highlights how fraudsters can exploit our psychological and cultural biases to lure us into wellness traps.
Part of our culture includes the shared mythologies and symbols that help us make sense of the world. These stories and symbols seem to make our lives more “efficient” by surpassing tedious fact-checking. Over time, these cultural codes become embedded into our psychologies, operating as background biases that shape our decision-making.
