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Evening Standard
Evening Standard
Emily Godwin

Why do Gen Z love The Apprentice so much?

It’s been 20 years since The Apprentice first aired on the BBC and believe it or not, it’s still going. Series 19 is reaching its grand finale this week, when viewers will be treated to the final two contestants battling it out to sell Alan Sugar their visions for an air conditioning unit business and a fusion pizza company, respectively.

It’s a programme that lots of Gen Z-ers grew up with, myself included, and it’s still eminently recognisable for its hapless contestants and ridiculous tasks. But it’s outdated in so many ways, from the Acton caff frequented by the losing team each week to Lord Sugar’s terrible puns.

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