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Salon
Salon
Lifestyle
Melanie McFarland

Why did we give Elon Musk so much power?

From the moment Alex Gibney announced he was working on “Musk” in 2023, it became one of the most anticipated documentaries around – and a source of trepidation for its titular subject, tech mogul Elon Musk. But we may have underestimated how far the world’s wealthiest man and his ilk would go to prevent audiences from seeing it.

Weeks before “Musk” hit theaters, its distributor, Bleecker Street, couldn’t buy ads on TikTok, YouTube, Mark Zuckerberg’s Meta-owned Facebook and Instagram or, here’s a shocker, Musk’s own X. A Hollywood Reporter story published on Sept. 25 made YouTube and Meta reverse course – a rare case of two media giants shamed into living up to their free-speech claims.

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