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WEKU
WEKU
Manuela López Restrepo

Why did he suspect a COVID surge was coming? He followed the digital breadcrumbs

Covid-19 Abraar Karan United States Amazon Public Health Twitter Inc. Yankee
After users began observing a trend in candle reviews, one researcher decided to find out if it held any significance. (tommy/Getty Images)

Over the course of the pandemic, social media sleuths, epidemiologists and health nerds alike began noticing an interesting trend in the review section for Yankee candles on Amazon.

Whenever there was an influx of negative reviews citing no smell, there was usually a spike in COVID cases to go along with it.

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